Amy
Taylor Swift: When Fandom Becomes Faith
In an era where pop culture, driven by music, spectacle, and personas, commands unprecedented influence, Taylor Swift stands out as a powerful icon with unparalleled influence. But beyond her sparkle, fandoms have evolved into something far more immersive, blurring lines between admiration and worship. Her distinct ability to foster relatability inspires a fervent devotion within her fan base, known as “Swifties”, who exhibit cult-like allegiances. This presentation explores the psychological and sociological implications of the Swiftie phenomenon, examining collective identity, strategic persona constructions, and parasocial relationships.
WATCH HERE
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In an era where pop culture, driven by music, spectacle, and personas, commands unprecedented influence, Taylor Swift stands out as a powerful icon with unparalleled influence. But beyond her sparkle, fandoms have evolved into something far more immersive, blurring lines between admiration and worship. Her distinct ability to foster relatability inspires a fervent devotion within her fan base, known as “Swifties”, who exhibit cult-like allegiances. This presentation explores the psychological and sociological implications of the Swiftie phenomenon, examining collective identity, strategic persona constructions, and parasocial relationships.
WATCH HERE
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