Lexie

Super Bowl Advertising: The Real Reason You Are Still Watching

In the modern day, airtime during the Super Bowl sits at an average price of $7 million. I presume you are asking the same question I was 4 months ago, what warrants such a high pricetag? The Super Bowl has morphed into a cultural touchstone of America, and the ads that come with it have become equally as important as gameplay. Join me to further explore the psychological and economic impact that Super Bowl advertising has on you and me everyday!

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